Here is a list of resources that I’ve found valuable in continuing my own education.


  • Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher, William Ury, Bruce Patton—The fundamentals of Win-Win negotiation from the Harvard Negotiation Project.
  • Difficult Conversations by Douglas Stone, Bruce Patton, Sheila Heen, Roger Fisher—A great book, also from Harvard Negotiation Project. It’s less theoretical and is focused mainly on solving daily problems and situations.
  • Beyond Reason: Using Emotions as You Negotiate by Roger Fisher, Daniel Shapiro—Another book from the Harvard Negotiation Project, focused on emotions during negotiation.
  • Bargaining for Advantage: Negotiation Strategies for Reasonable People by G. Richard Shell—A book from Wharton University. I found it interesting how they divide negotiation strategies based on your personality.
  • Secrets of Power Negotiating by Roger Dawson—This book is the opposite of the other books. It is focused more on bargaining than anything else. But it’s a great source of information about “dirty tricks”.


  • The Inmates Are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity by Alan Cooper—This book is a “must have”—it’s a real eye-opener. It’s targeted at people without an HCI background; it explains basic design and usability issues. It also describes Coopers Goal Directed Design Methodology and related concepts like personas. It is a great book for explaining “what is the problem” in easy-reading way, but it’s not a book that teaches design per se.
  • Don’t Make Me Think: A Common Sense Approach to Web Usability by Steve Krug—This book is wonderful! I love it! ;-) It’s pretty short (you’ll finish it in a few hours), but covers almost all of the essential principles of web design. So, instead of hiring of an expensive web (pseudo) designer—of which there seem to be dozens—buy this book!
  • The Psychology of Everyday Things by Donald A. Norman—Despite having been written in 1988 it’s still a great book about general design principles, cognitive psychology, and the issues of everyday things: phone systems, door hardware, the arrangement of stove controls, etc.
  • Emotional Design: Why we love (or hate) everyday things by Donald A. Norman—When you finish reading The Psychology of Everyday Things, you will want to read this book. It clarifies other aspects of the field, and puts it into the broader context of designing great user experiences.
  • Why We Buy: The Science Of Shopping by Paco Underhill—A great example of user research. It describes people’s shopping behavior, mainly in retail stores.

Hi-Tech Business

  • Beyond Entrepreneurship: Turning Your Business into an Enduring Great Company by James Collins and William C. Lazier—A great book from two Stanford professors about managing an organization.
  • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore—If you have no business background, you will like this book—it explains the basics of marketing and product definition, with a particular focus on  the Hi-Tech industry.


  • The Practise of Creativity by George M. Prince—This book is quite old (i.e., older than I am :-)) and is about creativity and problem solving in general. It’s not the best-written book, and the first third is a bit dull.  But its message and content are amazing—it is definitely worth reading!  Unfortunately, the book is out of print.  But you can buy your copy at Amazon (like I did) for around $35. (Of course, the original price in 1972 was $3.95…).